Using Brochure AsA Marketing Push For Your Company

Unfortunately, there is a lot of brochure competition, so how do you make your product stand out from the crowd?

There are 6 steps in making your brochure effective for you to use as a marketing push for your company.

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6 STEPS TO AN EFFECTIVE BROCHURE

STEP 1 – RESEARCH

Do some basic research about your customers, your competitors and your budget–whoare your target markets and what type of brochure will appeal to them?

Look at competitor and industry brochures and objectively review the good and bad features.

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What is your budget to produce and print the brochure - What is the most common brochure size? Do you want it to be a bit different, or conform to the norm? Remember, your brochure needs to be practical and fit into a brochure rack.

STEP 2 – WRITE YOUR CONTENT

Your content should be easy to read. It should highlight the benefits of your product or service, not just describe what you do. It should Include all relevant details if possible - prices, times, and locations and full contact details such as website, phone, address, email.

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STEP 3 – WRITE YOUR HEADING

The biggest mistake people make is putting their logo or business name at the top of a brochure. Write something eye catching that attracts your target market in the top of your brochure.

STEP 4 – CHOSE IMAGES AND GRAPHICS

It is very important to choose images that showcase the unique selling point of your product or service and suit your target market. The images need to inspire people to want to jump in and experience what you are offering.

STEP 5 – DESIGN YOUR COVER

The cover is obviously the most important part of your brochure as it is the first thing people see and it should inspire them to choose your brochure over others. The cover shoulddepict what your product is about and the main benefit your product will give to the user

STEP 6 – DISTRIBUTION

The next step is deciding where to display your brochure. The aim is to have your brochure displayed in as many appropriate places as possible.

You can pay a brochure distribution company to store and distribute your brochures for you, or you can get them into the marketplace yourself. You might also want to consider distributing your brochure at consumer and trade shows.

Brochure Printing and Design

Brochures printing and folded leaflets are an effective way of communicating your products and services to potential clients and are used by a variety of businesses, individuals, professionals and others,  such as consultants and estate agents.

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Their versatile purposes are differentiatedby specific designs and print options available to ensure that they attract the eyes of the target audience. Many companies are able to print brochures and flyers to your exact specific requirements. It is useful to get professionals to help you produce the perfect brochure.

Tel: (65) 6270 8182
Fax: (65) 6270 8180

Octogram Press Pte Ltd.
71 Tuas View Place (Westlink 2),
#04-16,
Singapore 637434

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